Summary
Overall, everi branding is designed with a playful yet sophisticated visual identity. The goal of the design is to use a clean and minimal layout to ensure the audience can understand and feel approachable.
Cleanser
The soothing cleanser uses a soft green colour to evoke calmness and balance, aligning with its gentle purpose. Its wavy pattern visually represents softness and relief, reinforcing the soothing effect.
Packaging design
Overall design
The packaging style is clean and minimal, with lots of white space to keep it feeling fresh and uncluttered. Each product follows the same simple layout, using colour and pattern to show its purpose. This consistent structure makes the products easy to recognize and use as part of a routine.
Cleanser symbol
Moisturizer symbol
Sunscreen symbol
Cleanser
The soothing cleanser uses a soft green colour to evoke calmness and balance, aligning with its gentle purpose. Its wavy pattern visually represents softness and relief, reinforcing the soothing effect.
Moisturizer
The Hydrating moisturizer uses a bold blue colour to represent moisture and refreshment. Its pattern features stacked, rounded shapes that suggest water droplets and layering hydration.
Sunscreen
The protective sunscreen uses bright yellow colour that feels energetic. Its sharp, x pattern symbolizes defense and barrier support for the skin.
Project overview
Everi Skincare is a brand designed for teens, created to steer away from the complex skincare routines often promoted on social media.
As an alternative to the overwhelming skincare market, Everi offers a simple three-step routine that promotes healthy habits and empowerment. The brand identity is bold, playful, and sophisticated, striking a balance that avoids being overly childish or too clinical.
Deliverables
Branding, packaging, social media
Project goals
Simplify skincare and promote consistent routines
Create a bold and approachable brand identity
Design clear, easy-to-navigate packaging
Date
2025
Dates
2025
Branding | Packaging
Everi Skincare
Everi Skincare
Branding | Packaging
Project overview
Everi Skincare is a brand designed for teens, created to steer away from the complex skincare routines often promoted on social media.
As an alternative to the overwhelming skincare market, Everi offers a simple three-step routine that promotes healthy habits and empowerment. The brand identity is bold, playful, and sophisticated, striking a balance that avoids being overly childish or too clinical.
Project goals
Simplify skincare and promote consistent routines
Create a bold and approachable brand identity
Design clear, easy-to-navigate packaging
Deliverables
Branding, packaging, social media
Date
2025
Visual Identity
Everi brand identity uses bold, geometric icons and a colour system to clearly categorize product benefits, making skincare intuitive and easy to navigate. The repeating line in the logo symbolizes routine and consistency, while the minimalist typography and layout keep the design feeling modern and elevated.
Social media
Instagram posts
To build anticipation and engagement, a social media teaser campaign was introduced, offering subtle glimpses of the product before its official launch. The campaign uses close-up visuals, hints of colour and texture, and minimal copy to spark excitement. This approach reinforces the brand’s clean, modern aesthetic across all digital touchpoints while building up engagement.
Design Process
Research
Initial research focused on current skincare habits among teens, emphasizing the influence of social media trends and influencers. Research showed that many teens are using complex skincare routines without understanding the ingredients or their skin needs. Branding research indicated a gap between childish packaging and clinical, adult-oriented designs.
Moisturizer
The Hydrating moisturizer uses a bold blue colour to represent moisture and refreshment. Its pattern features stacked, rounded shapes that suggest water droplets and layering hydration.
Sunscreen
The protective sunscreen uses bright yellow colour that feels energetic. Its sharp, x pattern symbolizes defense and barrier support for the skin.
Cleanser
The soothing cleanser uses a soft green colour to evoke calmness and balance, aligning with its gentle purpose. Its wavy pattern visually represents softness and relief, reinforcing the soothing effect.